Little Mouse studios

Created this Executive Summary for my client Accolade. This summed up a partnership with Texas A&M and how Accolade was successful by showcasing graphs and imagery to support the content.

Email is still king of the online marketing world. In some cases, it’s more popular than ever.

While the elements of successful emails have not changed much over the years, some best practices have evolved in a mobile-first world, and our ability to connect the data dots has become increasingly sophisticated.

It’s more important than ever that Office email communications deliver a consistent experience, while meeting our customers where they are, with information that’s most relevant to them.

While working for Tableau, one of the biggest projects I had the privilege to work on was the Tableau Conference 2016. 15,000 people traveled from around the world to come to this Annual Conference which was taking place in Austin, TX.

As one of the lead designers on this event, it was my job to create the look and feel of the entire conference. This conference was different than all the others for many reasons. But the most important;  This was the largest conference Tableau had ever put on and we (the designers) needed to take advantage of that and build a community. Seeing that there would be so many people there, we didn't want to lose the "personal" touch that Tableau offers to the users. So after many rounds, we settled on the theme, "We are data people".

Heres the manifesto:

"We are Data People 

We ask questions. Then we ask more. We tinker and dig—until we know not just what, but also why. 

We seek the truth. We back up our decisions with data—but first we’ve turned that same questioning eye to the data itself. Even as we learn about the data, the journey is teaching us something about ourselves. About our creativity. Our focus. Our terrier-like determination to get to the answers—no matter how many late nights and cups of coffee it costs us. 

And we’re learning. We’re always learning. Sometimes by ourselves. 

But this week, in a community. Our community. The data community."

Once we nailed down the branding and direction, we then had to execute. We worked with vendor's to help create 3-D structures, signage and interactive pieces.  We literally worked on this for an entire year. This project was by far the largest I've ever worked on and dare I say, one of the most challenging. But in the end, it was magnificent to see it all come together.

I had the privilege to design a branding system for a popular coffee shop located in Seattle, Wa.
QED see’s making coffee as more than just a business transaction or simply selling a product. They view crafting coffee as a balance of science and art, of ritual and innovation. While coffee has been a part of world culture for thousands of years, modern specialty coffee is a relatively young industry and there is still a lot to discover. They are invigorated by the challenge, by the as-yet-unknown! We’re excited to explore the mysteries of coffee in both its scientific and artistic realms to provide a fantastic adventure for both ourselves and those who enjoy Q.E.D. Coffee.

Check them out here: https://www.instagram.com/qedcoffee/

Landsat launched February 11, 2013, the Landsat 8 satellite continues the production of a global dataset that first began in 1972. Everyday, the satellite captures nearly 550 scenes of the Earth, each of which measures roughly 180 square kilometers. At worst, it’s an impressive selfie. At best, it’s a tool for learning about the dynamic processes and characteristics of our planet.

Landsat 8 measures a range of frequencies across the electromagnetic spectrum, a portion of which falls within what we perceive as visible light. That visible portion accounts for less than half of the light collected by Landsat 8, which raises the question: What's the purpose of capturing frequencies which we aren't able to see? Before we can answer that question, we’re going to have to learn a little more about each of the segments that Landsat collects.

Snapsat

In the past, creating a custom Landsat 8 composite has required that users download the entirety of the scene they were interested in, configure the tools required to process them, and then hope that the output they got was what they intended to reproduce. Snapsat was created as a means of simplifying that process. Users are able to rapidly preview scenes and download full-size renders without having to take the time to download or configure anything.

ORION APPAREL   

Established in 2014 and headquartered in the hear of New York City, ORION offers a unique and global perspective on men’s style. At the online store and the retail space. ORION strives to curate a mix of best international menswear, beautifully crafted products, and the latest New York Fashion trend and lifestyle.
I created a brand identity system including logo, stationery, packaging, hang tag, gift box, shopping bag, and e-commerce website (More to come). The logotype was custom designed geometric sans-serif typeface with unique trimming in the letter “R”. Inspiration in creating the "R" originated from a very common stitch pattern. The use of black frame is clean and consistent for a flexible packaging treatment and for the ease of navigation.

While designing for Nordstrom, I was often times asked to create an internal poster that will be used to notify employees of the upcoming event. This poster was created for the 2015 Employee Party with a "Summer Camp" theme. I teamed up with a fabulous copywriter to brainstorm and this is what we landed on. It turned out to be a HUGE hit. Here are three initial posters I designed - they chose the last one. 

The Nordstrom Beat the Bridge to Beat Diabetes is a fundraiser for JDRF – the leading global organization funding type one diabetes (T1D) research. The event consists of an 8K run and wheelchair race, a 4-mile walk, a 1-mile fun run, and the Diaper Derby for toddlers. The event is called Beat the Bridge because the course travels over Seattle’s University Bridge, which is raised during the race.

I had the honor to design this year's Beat The Bridge artwork - which included a very large range of pieces, like Postcard layouts, posters, Bus Ads, Tshirts, running bibs, Place medals, Online web banners, in-store signage and Finish line banners! I had such an fun time designing this and applying the design to multiple applications! I also had the honor of running the 8K and help raise money and awareness! Double win!

Wit&Wonder is a Pop-In shop created by Nordstrom and can be found in a select few stores Nation wide. My team was asked to create a new logo for the brand and my logo design was selected. It is now used on all Wit&Wonder collateral for the Nordstrom Brand.

My husband and I created a baking company in 2013. It felt natural, mostly because he's a baker by trade and I'm a designer, mover and shaker. In creating this company it allowed me to experiment with type and design, while at the same time, it allowed him to experiment with bread. It was a win/win. That is, until we realized there is more to owning your own business than what meets the eye. Sadly we've both moved on from the Banking industry, but still offer private lessons on the side. Please feel free to contact me on my "About Page" for more information.

One of the greatest features of Nordstrom is the competitive spirit that drives everyone to be the best. Every year, they honor the most successful people in the business who, at the top of their game, continue to lead the way. Top Sellers represent the top 1% of salespeople in the entire company. In the year 2014, 165 salespeople achieved this milestone, 127 of which hit the million dollar mark. Corporate Pacesetter All-Stars are individuals who sold more than anyone else in their respective merchandise division last year. Extra recognition is given to the 19 people who earned both Top Seller and
Corporate Pacesetter All-Star status.
To recognize these individuals I created an internal website that features everyone. It is a webpage/index of all the successful sales reps. in our company.

Pop-In @ Nordstrom is a really fun way of disrupting the everyday shopping experience and giving [customers] a unique engagement that hopefully makes them want to come back and see what else we're up to. I had the honor of working with a team of designer's on the execution of the Pop In @ Nordstrom Brand, nation wide. We worked with tight deadlines and strict boundaries to meet the satisfaction of our client, Olivia Kim.

The Nordstrom Beat the Bridge to Beat Diabetes is a fundraiser for JDRF – the leading global organization funding type one diabetes (T1D) research. The event consists of an 8K run and wheelchair race, a 4-mile walk, a 1-mile fun run, and the Diaper Derby for toddlers. The event is called Beat the Bridge because the course travels over Seattle’s University Bridge, which is raised during the race.

I had the honor to design this year's Beat The Bridge artwork - which included a very large range of pieces, like Postcard layouts, posters, Bus Ads, Tshirts, running bibs, Place medals, Online web banners, in-store signage and Finish line banners! I had such an fun time designing this and applying the design to multiple applications! I also had the honor of running the 8K and help raise money and awareness! Double win!

I had the opportunity to work directly with a programmer at MetricMedia to create this website. This was a special project requested by the PR team at Nordstrom for an internal website that showcases how Eco-friendly Nordstrom has been in the past 5 years.
This website included a series of icons I created, along with a fun and fresh color palette. This project was so much fun to work on, mostly because it stretched and expanded my knowledge for UI design. And in doing so, taught me so much about websites and most importantly, how to communicate with the programmers.

I designed a poster for the SVC's 12th Annual Letterpress Wayzgoose and Steamroller Smackdown. Local companies were nominated to compete for the best poster design. Each company was paired up with a local museum, which was the driving force behind the actual poster designs. The winner of the competition received all the proceeds from the event, which was donated to the museum they were paired with, as well the poster hung in the museum.
Nordstrom was teamed up with the Klondike museum, located here in the heart of the Pacific NorthWest. This poster design was a homage to those brave minors during the Gold Rush. We wanted to push that "vintage" feel with the poster, as there's a lot of history with the Gold Rush and how Mr. Nordstrom himself was apart of that.

We were given a large 3x5 foot linoleum block to carve our artwork into. Essentially we created a "Negative" into the linoleum block, of which we applied ink too and printed. Which will give us our "positive" poster design.

And yes, that is a steamroller running over the linoleum block with ink and paper - applying our design to the paper! FUN!

http://wayzgoose.svcseattle.com

The challenge of this project was to find a way to inform our younger audience of the upcoming events in-store! As well, these email templates had to fall under the same branding guidelines as the rest of the collateral that my team produces.
Below is the solution. Branded emails that will inform and intrigue the younger audience but is not limited to the younger audience. Enjoy!

I worked with a small team of designers to create these gift cards. Every 6 months we revisit the gift cards and create new ones to add to the collection. Stay tuned, more gift cards to come!

A project I created at Ringling School of Art and Design that allows the viewer to learn a little bit about myself, using only logo's of major brands/corporations that I was wearing/using/interacting with on a daily basis. These are to show, who I was at the time, what I was "into" and how I saw myself in the future. The names of these logos are as follows;

The Public Logo
The Spiritual Logo
The Private Logo
The Historic Logo
The Futuristic Person
Mega-logo (All logos combined into one).